Sales
Season 1

Episode 16: How can early SaaS startups book more meetings from outbound sales?

Thibaut Souyris, CEO and Founder of SalesLabs and The Selling Advantage Community talks about how can early SaaS startups book more meetings from outbound sales.
Host
Ashish Santhalia
Published on
March 5, 2026

In today’s episode of Sales Gambit, we are joined by Thibaut Souyris, CEO and Founder of SalesLabs and The Selling Advantage Community, and Co-host of the B2B Sales Podcast. Thibaut is dedicated to training and coaching B2B sales teams to start more conversations and turn prospects into customers, and he especially focuses on B2B tech sales.

In this episode we discuss:

āœ”ļø What is a sales-led model and a product-led model and which one should an early-stage startup adapt?

āœ”ļø Given startups have a lack of resources, how exactly can they get started on the sales-led model?

āœ”ļø How important is it to execute the sales-led model correctly? What are the risks?

āœ”ļø How to go about executing the different stages of a sales-led sales model? - Prospecting, reach outs, and booking meetings.

āœ”ļø What are the major challenges startups can face when prospecting?

āœ”ļø What are the major challenges startups can face when reaching out to prospects?

āœ”ļø How to handle no-show meetings?

āœ”ļø Should there be a target for sales reps at early-stage startups?

And a lot more…

Tune in now!

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