Episode 17: Importance of bridging the gap between sales and marketing

Darryl Praill, CRO at VanillaSoft, 2020’s one of the Top SaaS Branding Expert and an award-winning Content Creator talks about the Importance of bridging the gap between the Sales and Marketing teams.

In today’s episode of Sales Gambit, we are joined by Darryl Praill, CRO at VanillaSoft and one of the top SaaS Branding Experts. He has extensive expertise as a VP of Sales and Marketing, and therefore, is well-versed in quotas, as well as strategy and tactics. Darryl describes himself as a tenacious and technical team player who believes in getting results.

In this episode we discuss:

✔️ Why is there a disconnect between the Sales and Marketing teams although they work towards the same end goal: Revenue generation?

✔️ Is there a function that aligns Sales and Marketing or is this something that won't work at all?

✔️ How to align the Sales and Marketing departments?

✔️ Can customer retention act as an asset to align the Sales and Marketing teams?

✔️ How to identify that there's a gap between the Sales and Marketing teams?

✔️ Can the senior leadership in any organization favoring the Sales function over Marketing also be the reason for the gap between the two?

✔️ Does having a common Tech Stack for both Sales and Marketing help them align better?

And a lot more…