Convin’s sales analysis solution audits 100% sales calls and prioritizes those sales calls that need special attention for manual audit. It uncovers winning trends, sales challenges, customer insights, and competitive insights to help you close all winnable deals.
Businesses today are dealing with more difficult challenges than ever before. Sales are getting tougher, and a new generation of customers is changing their buying habits at a rapid pace. How do businesses cope using traditional, manual sales call analysis methods when the only direct communication mode is left through sales calls?
The answer is simple - they do not. Manual call analysis is time-consuming, inefficient, and results in unreliable data. Sales leaders and traditional audit teams do not have the data to know which call they need to audit on priority or are able to audit 100% of sales calls.
And what’s worse, the process of review and feedback ends up taking more time than necessary.
Did you know that “Inaccurate data has a direct impact on the bottom line of 88% of businesses, with the average company losing 12% of its revenue as a result?”- Source.
Your sales team can have an automated solution for tracking and measuring the effectiveness of their sales calls with the help of AI-powered call analytics solutions.
It’s super easy to implement and use. It is integrated directly with your existing CRM system, calendar, video conferencing platform, and cloud telephony system, which means that you don’t even have to change what you currently do. All it takes is to go to one specific place within your CRM system and start using the rich data our Convin’s sales have provided call analytics solution.
By tracking every phone call made by sales reps, you will be able to measure their performance on a more regular basis instead of basing predictions on unreliable data like they used to do before introducing this automated solution. For example, this will give you metrics on how long the calls last, good or bad time slots for sales representatives, changing customer needs and wants, etc.
More on this later.
Let us first tell you what sales call analytics is.
A sales call analytics solution summarises the sales call with potential customers, usually to help out the sales team. Sales calls are made to drum up interest and get new clients in. They contain important details about who, what, when, and where the call was made and how it went. Sales call analytics solutions are used for auditing sales calls to track sales reps' performance, like how they are responding, conveying the products USP, offers, etc.
Sales call analytics is necessary to keep a pulse over the pipeline and understand which area needs more help to meet the revenue targets.
There are many benefits of sales call analysis. Let us list it down for you:
The manual way of auditing 100% sales calls analytics is impossible, and even with the system and process in place, it becomes too time-consuming and delays the feedback needed to win a deal. But with an AI-powered sales analytics solution, it becomes much easier and more accurate.
Analyzing sales calls is necessary for uncovering:
Auditing a call, months after it is done - gives little to no profit.
But real-time analysis of sales calls can help you better engage with customers in the follow-up call. By listening to the sales call recordings and analyzing its insights, you can spot opportunities and any crisis to the deal and use this information to your advantage.
Market is saturated with stale data and insights which may or may not be directly relevant for your business. Then why rely on these stale insights?
Rather use your sales call data to understand the changing buying patterns, needs, and challenges. And keep ahead by preparing and creating services that are the market's need.
There is a high chance that the inbound that your sales team received is of a potential customer who is weighing the process of his buying decision. He might be exploring your product for some other features that your competitor does not have or more apt pricing for their team.
Either the case, they will most likely discuss this in the discovery or qualification call, if not ahead in the follow-up meetings. You can use a sales call analytics solution to capture this data on the mention of a few topics like pricing, competitor name, etc.
Another major requirement of sales calls analytics tools is for tracking huge sales teams' daily activities and their performance on call, especially now when most business operations have gone remote.
A sales call analytics solution tracks daily sales calls and logs them directly in the CRM along with the call recordings, so you don't have to shuffle between different programs to track your sales reps' performance and provide feedback.
It analyses all calls for their responses, material and product knowledge, engagement, interruptions, and soft skills and, based on that, scores every seller's performance.
Another major benefit of the sales calls analytics solution is that you can easily record and create your best call playlists by using its call recording features. Which you can use for training new hires. As they are learning from actual sales calls, they will understand the market and customer faster and even be able to decipher the best sales strategy for engaging customers and attaining their quotas.
Based on why a sales call analytics solution is required. You must have guessed some of the features the solution must-have. If not, here are a few features that you can consider:
Every sales-call analytic solution should obviously be able to keep track of the number of calls a sales rep is making every day and record the sales calls for later auditing. And for automating note-taking, a good sales analytics solution will also transcribe the entire call and highlight the call insight for easier auditing.
Any big or small organization invests in a sales call analytics software mainly for tracking the sales reps' activities and their performance in every call.
So any good sales call analytics solution should support the seller’s call performance in every call by analyzing the call based on various metrics. Convin enables custom metrics to analyze sales reps' call performance and, based on that, scores the call.
As we all know, Stale data has little or no value post the deal is already lost.
That is why Convin provides post-sales call audit reports directly to your inbox so that you can analyze these reports when the deal is still on the table and provide your feedback so that your sales reps can better engage with the prospects in the follow-up call.
As we already it takes a long time to manually audit every sales call, and most of the time, crucial information gets missed out. The call auditing team was probably just auditing the sales call for sales performance. Then they might miss out on the customer behavior as they were not tracking this data.
But with Convin’s sales call analytics solution, you can audit 100% of sales calls and segmented insights. For example, sales performance metrics should have data on response, topics, interruptions, time, etc. Customer insight will provide data on their queries, feedback, topics, objections, etc.
It even ensures no opportunity is missed by highlighting the calls that need manual review to face and target any deal crises or opportunities.
Sales calls have huge data on the customer buying behavior, intent, and competitive intelligence like their offerings, features, pricing, etc.
Convin sales call analytics helps you uncover this data from your sales call by recording and analyzing the sales calls for the tropics related to your competitor or any query, actionable item, etc.
Sales leaders and professions should not spend hours on hours shuffling from one solution to another for calling, reporting, feedback, and overall keeping track of the sales pipeline.
Convin sales call analytics solution easily integrates with your calendar, cloud telephony system, CRM, and then records all your sales calls. And post that automatically logs recording along with the contact data, analytics reports, call notes, etc., in the CRM, without any effort from your side.
Now let's look at Convin’s sales call analytics in-depth
Convin sales call analytics is firstly easy to sign up to and easier to use and you can see its benefits working from day one.
With Convin, you can analyze all your cold calls to understand the best approach for engaging the customer in the follow-up call and leading him through the sales funnel, thereby improving the deal size of every opportunity two-fold.
With Convin, track your remote sales team’s daily activities and provide feedback for an hour-long call-in a few minutes with the call data visualization dashboard. And even keep track of sales performance post the feedback if the seller is using your feedback and improving his performance or not. Convin post calls logs all your sales call analytics along with the recording on the CRM, so you can keep track of all sales activities from a single solution.
Convin’s sales call analytics solution is easy to deploy and easier to use.
Step 1: Integrate
Convin easily integrates with your calendar, dialer, cloud telephony system, video conferencing platform, along with Slack and CRM. Using the calendar meeting link, Convin automatically joins the meeting for recording it.
Step 2: Record
Then it starts eavesdropping on your conversations and even records them - how shameless?
Step 3: Transcribe
After recording the call, Convin transcribes the entire conversation - that means no more note-taking.
Step 4: Analyse
Convin analyzes on the basis of custom parameters and then highlights for you the call insights like; topics discussed, queries, feedback, call performance score, soft skills, actionable items, etc.
Step 5: Share
Remember integration with your Slack. and CRM?
Covin readily shares the insights directly to mail Slack and logs the data in the CRM.
We at Convin understand how important customer and call data security is; that is why we ensure your data is completely secure and safe with our in-house transcription and NLP engine. We ensure for call data security:
Convin, as of now, supports English, Hindi, and Hinglish. And it takes less than a week to get us onboarded, so don’t wait, ask for a demo now!
Convin automatically analyzes 100% sales calls and Identifies winning trends, deal’s bottlenecks, pinpoint sales reps’ challenges, and help them close all winnable deals.
Convin is an AI-backed contact center software that uses conversation intelligence to record, transcribe, and analyze customer conversations.
